13-Stage Industry Strategy for Dealing with an Environmental Challenge
Found posted on a colleague’s office door, I think it’s one of those things that used to get passed around by email. Still remarkably accurate. It only says Source: King 2005 (?).
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Stage 1 |
There is no environmental problem. |
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Stage 2 |
There may be a problem, but we must study it for 5-10 years to be sure. |
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Stage 3 |
If there is a problem, it is not significant. |
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Stage 4 |
The problem may be significant, but we must study it further to be sure. |
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Stage 5 |
If there is a significant problem, we are not responsible. |
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Stage 6 |
If we are responsible, our economic impacts are far more important. |
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Stage 7 |
If we must respond, we will voluntarily self-regulate |
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Stage 8 |
If a new law is needed, we must help write it. |
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Stage 9 |
If new rules are needed, we must help write them. |
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Stage 10 |
The rules are fine, we just don’t like the enforcement provisions. |
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Stage 11 |
The enforcement provisions are fine but the penalties are excessive. |
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Stage 12 |
These regulations must change or we will be forced out of business! |
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Stage 13 |
We found a technical innovation – the costs are not bad after all. |
Notes:
- Expect each stage to be stretched out as long as possible.
- Several stages may take place simultaneously.
- State 13 only arrives when industry leaders become concerned that continued claims of unbearable compliance costs and penalties are beginning to affect stock prices.